And everything is under $40

By Christina Butan
Updated: April 12, 2019
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.

If you’ve noticed way more swimsuits popping up on your Instagram feed lately, that might be because — the swimwear brand has been going viral, with tons of influencers traveling around the world in them.

thanks to how cute and flattering they are. Not to mention, you won’t find a single one-piece or bikini over $40. (Yes, seriously!) Cupshe’s swimwear is full of bright colors, trendy patterns, and fun details like , , and . Over 22,000 Instagram users have tagged the brand in their photos, including model , YouTube star , and travel blogger Camille of .

Not to mention, , where moms love them as much as influencers. Shoppers have already left between hundreds and thousands of reviews on the swimwear, loving that it’s so true to size, adjustable, and just plain gorgeous.

“I’m a mom of 5 boys aged from 4 yrs old up to 22 yrs old. It’s nearly impossible for me to find a bathing suit that I’m comfortable in, that’s practical, fits right and doesn’t embarrass the kids. I took a chance on this suit and I’m so glad I did!” one shopper wrote about ($28.99; ). “I love that everything is adjustable. It fits my torso and covers my rear end the perfect amount. A gorgeous one piece that is modest with just enough sexy. I’m going to order another color now!”

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lets you shop according to what you’re looking for, whether it’s a or . You can also and newest arrivals, including (it’s reversible!) or .

Below, we’ve rounded up some of our favorite picks, but you can .

Buy It! CUPSHE Women’s Stay Young Stripe One-Piece, $28.99;

Buy It! CUPSHE Women’s Prague Encounter Strappy Sides High-Waisted Bikini, $32.99–$36.99;

Buy It! CUPSHE Women’s Lilies Print Tank Top One-Piece, $26.99–$29.99;

Buy It! CUPSHE Women’s Striped Back Hook Closure Bikini, $26.99;

Buy It! CUPSHE Women’s Leopard Print V Neck High-Waisted Bikini, $28.99;

Buy It! CUPSHE Women’s Blue and Yellow Stripe High Leg Cut One-Piece, $28.99;

Buy It! CUPSHE Women’s Fresh Leaves Printing Cross Padding Bikini Set, $23.99–$28.99;

Buy It! CUPSHE Light Up The Night Print One-Piece Swimsuit, $28.99;