In the seven years since BB creams first entered the lexicon of beauty lovers, Korean beauty has come to dominate the beauty scene with BB creams, CC concealers, cushion foundations, and sheet masks becoming essentials in every beauty lover's skincare routine.
Influenced by the Japanese Kawaii culture and its absolute dedication to beauty combined with a cutesy edge – remember Hello Kitty? - K-Beauty is the result of a combination of said prettiness combined with cutting edge technology. The focus is on serious results, taking its cue from the Korean women who are happy to spend up to five minutes treating their lips to get a soft, smooth finish.
‘For Korean women, an extensive routine is part of their mind-set,’ explains co-founder . ‘But the trend has gone beyond the industry insider and everyday consumers are now double cleansing and applying three step facemasks.’
Two other things have secured the success of K-Beauty. First, the food element. Both ingredients and packaging have been inspired by everything from mangos and bananas to eggs. And, in part because of this, mers have jumped on the bandwagon, sharing #sheetmask #selfies as well as #shelfies covered in Korean beauty buys. Here's what to snap up if you want to join them...
2. Bioaqua Hydrating Lip Mask
Lie down and leave this collagen lip mask on for twenty minutes for softer and plumper lips.
Available at | £1.99
3. Erborian BB Crème
Erborian's BB Crème is a must if you want to cover up blemishes, minimise the appearance of pores, and mattify your complexion without having to apply a thick layer of foundation.
Available at | £36.00
4. Fairydrops Scandal Queen Quattro Mascara
There are two reasons why this mascara is a bestseller. First, it's smudge proof; second, it's four-bobble wand is lengthening and lash separating for perfect flutter.
Available at | £18.50
5. G9Skin Grapefruit Vita Bubble Oil Foam
In with water, this cleanser will transform from oil to foam. It's infused with papaya extract and grapefruit oil to remove dead skin, makeup and impurities while nourishing the skin.
Available at | £18.99
6. Glow Recipe Watermelon Glow Sleeping Mask
It's pink, it smells like watermelon, it soothes irritated skin and it refines pores— what's not to love?
Available at | £40.00
7. Caolion Hot & Cool Pore Pack Duo
This two-step detoxifying duo is your solution for clogged pores — apply the Steam Pore Pack on clean and dry skin, let it sit for 10 minutes, and wash it off with warm water. Follow with the Pore Original Pack.
Available at | £16.80
8. Holika Holika Pig Nose Clear Blackhead Deep Cleansing Oil Balm
Made with pink clay and aloe vera extract, this cleansing balm helps to unblock blackheads and wash away dead skin cells while mattifying and nourishing the skin.
Available at | £14.99
9. Skin79 Skin Clearing Toner
Use Skin79's Skin Clearing Toner after cleansing with a cotton pad to remove any excess oil without stripping skin.
Available at | £19.90
10. Romantic Bear Long Lasting Lip Colour in ‘Rose Pink’
Romantic Bear's Long Lasting Lip Colour applies like a gloss, but once its formula has dried, you peel it off to reveal stained lips that'll see you through the day without any smudging.
Available at | £8.50
11. Too Cool For School Egg Mellow Cream
This product can be used as a serum, moisturiser, eye cream, neck cream, and sleeping mask to target dullness and loss of firmness.
Available at | £20.00
12. Tony Moly Magic Food Banana Hand Milk
Tony Moly Magic Food Banana Hand Milk is everything you think it would be – it looks cute, smells like bananas, and contains shea butter and coconut oil to moisturise your skin.
Available at | £12.00
13. J.One Jelly Pack
Formulated by Korean actress Jiwon Ha, J.One's Jelly Pack is a firming, plumping and hydrating primer that creates a smooth base for the rest of your makeup.
Available at | £32.00